Our name, ‘Rubicon’, is inspired by the ancient Roman story of ‘crossing the Rubicon’, now a common idiom used to signal full commitment to revolutionary action.
In 49BC, Julius Caesar led a legion across the Rubicon River, which separated his province from Italy proper. Unprecedented, and a capital offence for Caesar & his troops, this crossing forever altered the course of Italy and the Roman Empire. As he crossed, Caesar said ‘alea iacta est’, translated as ‘the die is cast’, meaning he and his legion had passed the point of no return.
At Rubicon, our services are geared toward helping you cross your own Rubicon – successfully breaking down barriers between what/where you are and what/where you want to be.